A final note. There’s an old saying in business: “You can try putting lipstick on a pig, but it’s still a pig.”
Well, maybe it depends on what color you use — or how many colors you use. A new study by the University of Miami’s School of Business Administration finds that “prettying up” a company’s annual report can cause investors to place a higher value on a company. Just adding an extra color to the report, for example, can have the same effect on perceptions as a 20 percent increase in annual revenue.
I don’t know, color me yellow: I read these reports, I always have a jaundiced view.
For more information on the study: click here.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
