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Why banks want to see your pretty face

A bank sign

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Kai Ryssdal: Late last summer Ben Bernanke's wife had her purse stolen from a coffee shop outside Washington. The Fed chairman did exactly what you're supposed to do: he canceled his credit cards, told his banks about it too. Still, a couple of days later a woman started cashing checks from the Bernankes' account. Today that woman was arraigned in federal court in Miami as part of an identity theft ring. Prosecutors say the group sent women wearing wigs into banks to empty their victims' accounts in person.

I told you that so I can sell you this: In some banks now, it's all about seeing the real you. From Texas Public Radio, David Matin Davies reports.


DAVID MARTIN DAVIES: Walk into the Lewisville State Bank, just outside of Dallas, and there's a display of memorabilia from the Lewisville High football team, the Fighting Farmers.

And you'll see a big sign that asks bank customers to remove their hats and sunglasses. It's an effort to fight crime.

MIKE POPE: I'm glad you noticed it. Because that's why its there. Because we want it to be blatantly obvious when people come in.

Mike Pope is the manager of the Lewisville State Bank. He says his bank hasn't fallen victim to robberies and the sign keeps it that way. Pope says, so far, his bank customers have been happy to comply.

POPE: We're not trying to be the fashion police, so to speak. It's a matter of, hey, we need to be able to see their faces.

Banks across North Texas are part of a robbery prevention program sponsored by police departments. It's an idea supported by the FBI and it's spreading across the country.

Captain Kevin Deaver of the Lewisville Police says the signs help deter what's known as the "note job" robbery.

KEVIN DEAVER: They simply pass a note, get the money and then casually walk out of the bank. They try to be discreet in what they do. They try not draw attention to themselves.

The police then turn to the bank's surveillance cameras to zoom in on the bad guy. And in recent years those cameras have gotten a lot better.

DEAVER: What we used to get was a VCR tape that'd be recorded over 15,000 times and by the time they actually did get robbed the video is not worth anything. You know, it's so grainy you can't make anything out.

With high-definition video stored on a hard drive, the image of the suspect is sharp and clear. But put on a hat and that blocks the HD camera's view. Now the police are back to square one. Nevertheless, many banks are reluctant to ban the arresting attire.

DANNY GARZA: It's a little difficult to enforce.

Danny Garza is with the International Bank of Commerce based in South Texas. He says banks have better ways to catch a thief like moving the cameras to better angles. But more important, Garza says, the customer dress code would be bad for business.

GARZA: We're dealing in a business of convenience, and we don't want to inconvenience out customers in any way.

Garza says in the competitive world of today's banking, a friendly bank is likely to win more customers. But even Captain Deaver admits that some bank patrons may not be willing to shed the sombrero.

DEAVER: You wear a cap all day, and then you've got hat-hair. And people want to walk in that way.

For those people with hair issues, there's always the drive-through lane.

In Lewisville, Texas, I'm David Martin Davies for Marketplace.

william eddy's picture
william eddy - Oct 27, 2009

Treating all the public like potential criminals is not good. It creates a fearful and restricted society! It is a basic attack on our desire for a free society!! YOu cannot prevent all problems by micro management you only destroy!

S.J. Phred's picture
S.J. Phred - Sep 9, 2009

As usual,the best way to convince people an inconvenience is a good idea...is to explain that it helps them.

A picture of a suburban mom, caught with scared children during a bank/hostage situation, might get people to realize that "hat hair" could be the least of their troubles that day...like banks are supposed to be fashion walkways. sheesh.

Shannon Keys's picture
Shannon Keys - Sep 2, 2009

Being a bank employee, I fully support such measures. If the general public simply understood just how scary it can be to be approached by someone in a ball cap, sunglasses and baggy shirts that may or may not hide a weapon, they might change thier minds about the "inconvenince" of removing a hat. (I have been involved in a robbery, and I would not wish it on ANYONE!) Yes I want to provide excellent customer service, but I also want to be safe, and keep my client's accounts safe!

Kerry Brunson's picture
Kerry Brunson - Sep 2, 2009

I'm so glad that I'm not the only one who grew up with the boys around me being taught that gentlemen do not wear hats indoors. Banks need to take a stand and enforce simple rules like this because it helps them keep our money where it belongs: in the bank. I don't show up at the bank to make a fashion statement. I go there to conduct business, not to show everyone else in there what I have on. If banks aren't willing to enforce a simple rule to protect their customers from anyone wanting to steal money, then I have to wonder how willing they are to protect my money at all.

Dave Cannon's picture
Dave Cannon - Sep 1, 2009

Bank customers havd been requested to doff hats and shades in Orlando area banks for years. I never have to be reminded, as my first grade class was told, by Sister Marcia,"Gentlemen don't wear hats indoors"