0

Small airlines fly under the merger radar

Jet Blue airliner

To view this content, Javascript must be enabled and Adobe Flash Player must be installed.

Get Adobe Flash player

TEXT OF STORY

SCOTT JAGOW: We've heard plenty about potential airline mergers, but for some reason nobody seems to be mentioning any of the low-cost carriers. Jason Paur looked into it.


JASON PAUR: Many of the so-called legacy carriers are looking to team up to survive what continues to be lean times in the industry.

So why not boost revenue by acquiring a smaller, money-making airline like Southwest, JetBlue or Alaska?

Industry analyst Richard Aboulafia says in many cases it's the wrong fit.

RICHARD ABOULAFIA: I think the legacy carriers look at the low-cost startups much in the same way that a dinosaur would look at small mammals busily eating their eggs. It's definitely a competitive threat, but it's an entirely different business philosophy.

Big carriers operate on the hub-and-spoke model and are looking to merge with a similar operation to complement their existing routes.

Smaller carriers aren't appealing because they just don't fly to enough places.

I'm Jason Paur for marketplace.

About the author