Oatmeal: It's what's for breakfast



Scott Jagow: I don't normal breakfast foods much because I work such strange hours. But sometimes, I get a hankering for oatmeal. I just learned that Jamba Juice will start selling oatmeal in January. And our reporter Mitchell Hartman is all over this story. He's at our Entrepreneurship Desk at Oregon Public Broadcasting,

Mitchell Hartman: Starbucks introduced instant oatmeal at its stores this fall, and it's been a huge seller. Jamba's oatmeal, by contrast, is slow-cooked and organic, and costs $2.95.

Nancy Jansen owns Zell's Cafe, a neighborhood breakfast joint in Portland. She's not surprised by this latest menu brainstorm by the fast-food chains.

Nancy Jansen: People have always eaten oatmeal, and the chains are finally just catching on that it's a staple. It's a comfort food.

Comfortable on your wallet. Zell's serves a wicked oatmeal -- with raisins, walnuts, and brown sugar -- for just $4.50. And oatmeal's a lot cheaper for Zell's to make than the fancy omelettes on the menu at double the price.

Jansen's partner, Michael Gaines, says there's another reason people eat oatmeal:

Michael Gaines: Traditionally, Monday we do a lot more oatmeal. I don't know if that's because people have been decadent over the weekend.

We're not sure about any post-indulgence health claims, but they do say it's good for your heart.

I'm Mitchell Hartman for Marketplace.

About the author

Mitchell Hartman is the senior reporter for Marketplace’s Entrepreneurship Desk and also covers employment.
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Anything but whole oats is a consumer rip off. for about 2 minutes work, you can have and clean up oatmeal that's much better for you and up to 10 times cheaper. The reason you don't know it is because it profits you, not Con Agra and other large growers and processors. Just put 1/2 cup with 3 cups water in a x-small crockpot (target), after dinner or before bed and let it cook 8-16 hours and turn off and garnish and eat it. (especially good with fruit and stevia or cinnamon and stevia). At night, just tip the pot over the trash and scoop out the congealed leftovers and start again.

From one oatmeal lover to another: keep up the good work. I had a bowl of steel cut oats this morning, with raisins and maple syrup. As for Starbucks: doesn't matter what the price is, for the purist only slow cooked oats will do.

You actually call this a story!!? You chose not to list Starbucks oatmeal price why?
Why not add some substance as to the health aspects of oatmeal? ALl you're doing is blah, blah with this senseless article.

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