A new movie biz model could mean love
A star-studded graphic from the Valentine's Day movie promo
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Steve Chiotakis: Ah, the holiday of love. Hearts, flowers, dinner for two, maybe a movie? Marketplace's Jennifer Collins reports Hollywood's got Valentine's Day covered with a new flick that features a roster that's sure to please the masses.
Jennifer Collins: Julia Roberts, Shirley McLaine, Ashton Kutcher, Jamie Foxx, Jessica Alba, Jessica Biel. McDreamy and McSteamy -- a familiar face for every age and stage of romance.
V-Day Cut: There you have it: Young love, full of promise, full of hope, ignorant of reality.
Valentine's Day was reportedly made for under $50 million -- pretty unreal considering all the celebrities.
Mark Lacter covers the entertainment industry for LA Biz Observed:
Mark Lacter: The ensemble approach is probably one that we might keep seeing because it is pretty cost effective.
Big stars like Julia Roberts are paid less because they spend only a short time on set. Jason Squire, editor of the Movie Business Book, says some celebs also get paid from the movie's profits.
Jason Squire: So that they share in the success, and only if the movie is successful.
If there's love at the box office this weekend, a lot more holiday get togethers could be in the works.
I'm Jennifer Collins for Marketplace.