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PODCAST: Marketing to Generation Z

A new meme features the economic frustrations of Millennials.

First up, more on the jobs report for the month of July. Plus, it used to be that business travelers would hop into a taxi and stay at a hotel. Now they're using Uber to hire drivers and staying in stranger's apartments through Airbnb. But these companies don't have the same taxes and regulations as their traditional competitors. And we’ve talked a lot about Generation X and Generation Y. But, what about Generation Z? What are the spending habits of this new generation and what can companies do to appeal to them?

About the author

Mark Garrison is a reporter and substitute host for Marketplace, based in New York.

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