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Just say no to 'Nemo'

This final note today, in which I opine against the use of storm names that The Weather Channel dreams up.

One would hope the sheer commercialism and profit-driving motivation would be clear enough. But in case it's not, two examples from the Weather Channel's own website should seal the deal.

One, they say, "In today's social media world, a name makes it much easier to reference in communication."

In other words, storms need a Twitter hashtag?

And two, the next storm name after Nemo is Orko. Which, and correct me if I'm wrong, is a character from the Masters of the Universe cartoon franchise.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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