How to fill up an hour-long LeBron James special

The NBA's LeBron James, currently of the Cleveland Cavaliers.


Stacey Vanek-Smith: It has been a long and dramatic build up, but NBA star Lebron James will take part in an hour-long special tonight to finally announce whether he's staying with the Cleveland Cavaliers, or moving on. Marketplace's Jeremy Hobson reports.

Jeremy Hobson: How do you fill an hour long special with information that only takes a few seconds to say? Maybe bring all the team owners on stage at the same time, Survivor-style.

Survivor: The nine votes inside this urn are about to make one of you a millionaire. But you're going to have to wait just a little bit longer.

As long as the good stuff is saved till the end, Neal Pilson says it doesn't matter how the special is produced. He's a sports media consultant and the former president of CBS sports.

Neal Pilson: You want to fill the hour perhaps with shots of Lebron playing as a 4-year-old and then as a 5-year-old and then as a 10-year-old. Maybe a little travelogue of his home town. Obviously I'm being a little facetious here, but you have to fill the hour.

And Pilson says ESPN wouldn't be doing it if viewers didn't want it.

Pilson: I'll almost guarantee you it's going to get a very large rating.

And it can't hurt that two of the teams courting Lebron -- the New Jersey Nets and the New York Knicks -- are in the nation's largest media market.

In New York, I'm Jeremy Hobson for Marketplace.

About the author

Jeremy Hobson is host of Marketplace Morning Report, where he looks at business news from a global perspective to prepare listeners for the day ahead.


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