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HLN's next step, post-trial

Casey Anthony (R) reacts to being found not guilty on murder charges at the Orange County Courthouse on July 5, 2011 in Orlando, Fla.

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JEREMY HOBSON: If you've been watching CNN's HLN network recently it's been a whole lot of this:

HLN: The Casey Anthony Trial: Get full coverage everyday on HLN.

The Casey Anthony trial has been attracting unprecedented viewership to the channel. But now that the case is coming to a close, what will HLN do?

Sally Herships has that story.


Sally Herships: "If it bleeds, it leads" is cliche, but it's working for HLN. When the network broadcast the verdict in the Casey Anthony trial yesterday, it drew 2.5 million viewers.

Tom Umstead: The question now will be how do you keep those viewers there?

Tom Umstead is programming editor at Multichannel News.

Umstead: With the ebb and flow of the news comes the ebb and flow, unfortunately, of the viewers.

Umstead says HLN used the murder case to show viewers it can cover trials much more thoroughly than other networks, but now there's not much more to cover.

Roy Gutterman: I really don't see how they're going to be able to hold on to this.

Syracuse professor Roy Gutterman has been following the Anthony case. He says networks that devote gavel-to-gavel coverage of criminal trials are at the whim of the news cycle. HLN will no doubt now lose viewers and maybe advertisers too.

Gutterman: I think that's the risk of advertising on a news network. You can't always have news happen.

So, Gutterman says, HLN should scour court dockets for the next big case.

I'm Sally Herships for Marketplace.

About the author

Sally Herships is a regular contributor to Marketplace.
Linda-Anne Ross's picture
Linda-Anne Ross - Jul 7, 2011

O.M.G.!!! What is going here??? Was the jury so lazy that they didn't want spend another minute in the court? Did they all just agree & say NOT GUILTY. As far as I can understand - she said Caylee drowned - she hid the body - went out to party - got a tatoo - smiling as though nothing happened for 31 days. Am I missing something here? They give animal abusers more punishment - shame on Jose Baez & his team for celebrating after the verdict. I sincerely hope that nothing happens to their children then you'd see the happy defense team fall apart. She's such a good liar - story teller that the smart team was under her spell. Typical liar without remorse - blame someone else - so easy. Hope that this person nevers crosses my path. Nothing like a good piece of duct tape & the trunk of a car for a heartless, self-centered little b%#@/. Don't come to Canada - we don't take garbage like you - we try to keep sickos like her out.

betty w's picture
betty w - Jul 7, 2011

--i will continue to watch HLN news this network always follows the best news stories-like the rest i am in shock-she should have gotten child neglect charges

Larry Griffiths's picture
Larry Griffiths - Jul 7, 2011

Words on a new t-shirt:
Casey Anthony
Where's Dexter when
you need him.

Elizabeth Collins's picture
Elizabeth Collins - Jul 7, 2011

Local news has just announced that a Caylee's Law will be introduced in Oregon this morning. This would make not reporting your child missing a felony. I hope other states follow Oregon in this endeavor.

Suzanne Schultz's picture
Suzanne Schultz - Jul 7, 2011

Why isn't anyone commenting that the reason Casey is in prison is for her previous felony convictions of check fraud? Why does that time served count towards this new convictions?

greta allen's picture
greta allen - Jul 7, 2011

I know we have Laws and the system has to go by these laws but something needs to change. The judicial system " STINKS". The judicial system supports the " GUILTY". Casey Anthony was already to go out tonite to party but the judge's decision
stopped that. Poor little Casey ! What about "poor" little
Caylee. God knows the truth but the devil will take over now. Casey will have no life in society anymore because no one will ever be able to trust her.
The only people who"may" care about her is her defense team., But will they take her in to live with them? The defense team
saw ????? sign's. God Help that she ever has more children. I know you have heard the old saying "Anyone can get away with murder". Well this i fell is the way Casey Anothny thinks.
If there is a next day in court for Casey i hope she gets everything she deserves.
A mother of 3 and 6 grandchildren I could not deal
with this if it happened in my family. I also would not have lied for one of my own knowing the truth about a innocent little life gone,because someone wanted to have the nite life and only cared about their self.The Anothny Family should be ashame of their self, There has been no justice for little Caylee. God bless little caylee and hope she rest in peace and in the arms of our savior Jesus Christ.

Christella Ramirez's picture
Christella Ramirez - Jul 7, 2011

Watching tis case unfold for Ithe past 3 years,I just have to say "I think that we as a people are so quick to judge,especially those reporting in the media.I knew she would be found not guilty because the prosecution did not prove its case,so now I say to all the people calling the jurors idiots,and making dumb comments,"WHO DIED AND MADE YOU GOD? Let us as a people stop worrying about things we have no control over,and concentrate on our lives.No one was there when things took place,so stop pretending you were.We live in the greatest COUNTRY in the world,and JUSTICE has been served,wether you like it or not.Casey will have to answer to GOD if she is guilty,by the way to all the people out there protesting,DON'T YOU HAVE JOBS OR LIVES? YOU ARE ABLE TO BE OUT THERE SHOUTING THE AWFUL THINGS YOU ARE BECAUSE YOU LIVE IN THE GREATEST NATION ON EARTH,SO PLEASE DON'T FORGET THAT.GOD BLESS EACH AND EVERYONE OF YOU!!JUDGE NOT,THAT YE BE NOT JUDGED..matthew 7:1

Carrol Todd's picture
Carrol Todd - Jul 7, 2011

Cannot believe that he defense would entertain spending more of the State of Florida money on an appeal for Casey Anthony