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The next generation's job market

Baby Maxwell just learned how to clap and crawl. To be competitive when he enters the job market, he'll need to learn many more skills than his parents had to.

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Kai Ryssdal: According to the Department of Labor, there are -- give or take -- 155 million people in the American workforce. That number's going to grow, because people tend to make more people. Kids who're going to grow up and in 20 years have to figure out how to compete a global economy that's probably not going to look a whole lot like the one we have now.

The job market has our attention this week. Today, what the present might mean for workers of the next generation. From the Marketplace Sustainability Desk, Sarah Gardner reports.


Baby crying

Sarah Gardner: That's how baby Maxwell reacts when you take his dad's cell phone away from him. He likes holding it and putting it in his mouth. But he's not just a gadget guy. Maxwell likes books. He puts those in his mouth too.

Virginia Kim: I have no idea what he's going to be like. I mean, ideally, I would love for him to be some type of human rights advocate or an engineer.

Kim laughs

Gardner: Gee, I wonder which pays more?

Mom Virginia Kim and Dad Chris Burciago are raising Maxwell in Orange County, Calif. She's a public school teacher. He works for a translation services company. They lead a comfortable, middle-class life. But they've read the studies. They know a college degree is now the minimum Maxwell will need to stay in the middle class, let alone rise higher.

Chris Burciago: Yeah, there's an Orange County school that's nearby us that there are people, they kind of fudge their address so they can go to these particular schools over here, because it looks good going into college.

Kim: I've already looked into his kindergarten.

But aside from a good education, Virginia and Chris, like many parents, wish they knew the magic formula that would guarantee Maxwell's future prosperity.

Mr. McGuire in "The Graduate": I just want to say one word to you: Plastics.

Paul Saffo: You can't think about the future of jobs without thinking of the line from the movie "The Graduate."

Futurist Paul Saffo gets paid to forecast long-term trends for investors and other clients of San Francisco-based Discern Analytics. He says if that late 60s movie were made today, he might whisper "biology" into Dustin Hoffman's ear. Saffo's a big believer in the future of biotechnology, a big-umbrella sort of industry that promises everything from faster-growing fish to a cure for cancer.

Saffo: So the first question is, what are the jobs that spin out of the biology revolution?

Gardner: What do you see?

Saffo: That's...

Not possible? Labor economists will tell you their efforts to predict jobs 20, even 10 years out, often prove fruitless. But Saffo is convinced of one thing: Maxwell's job market will be even more competitive than today.

Saffo: This is becoming a borderless, global workplace. Children born today will spend part of their lives abroad, if they are successful professionals, in the same way their parents moved to different states.

Maybe the most important question, Saffo says, is what kind of skills Maxwell and his classmates will need to succeed. Saffo weighed in, along with some other job experts.

Job experts: Analytic and quantitative skills; social awareness, social IQ as I call it; creative problem-solving; the ability to be adaptable; language skills, foreign languages; and then of course, communications skills.

Sounds like Baby Maxwell has his work cut out for him. But our experts are convinced they'll all be needed in what they predict will be an even more globalized, digitized, technology-driven economy.

Marina Gorbis is executive director of the Institute for the Future in Palo Alto, Calif. She envisions a world where computers, robots and other sophisticated machines have overtaken many of the middle-class jobs that involved routine work.

Marina Gorbis: In the next 10 to 20 years, we see these very smart "machines" entering every domain of our lives. We're going to be interacting with them on a massive scale.

"The Jetsons" theme song

If you're skeptical of a Jetsons-like future, Gorbis says, just ask teaching assistants in South Korea. They're already being replaced by robots that can recite stories and lead routine math drills. Now, that doesn't mean all teachers will disappear, but Gorbis says well-paid work will demand more skills than it does today. And it will be the sort of creative work that machines can't do.

Gorbis: Everything that cannot be defined, that's novel, improvisational, where you need to quickly adapt on the spot. Anything related to kind of abstract, high-level thinking.

That's why Gorbis says emphasize creative problem-solving. Schools can teach it; it's usually done in group exercises. They can take a lot of class time, but Gorbis says creative problem-solving is a key to innovation, and a necessary skill in a lot of the new jobs created by all those smart machines that are destroying some old jobs.

Michael Mills: My name's Michael Mills and I'm a senior user-experience designer at Schematic in Los Angeles.

That's user-experience designer. Sort of like architecture, but for digital information, Mills says. It's the kind of job we'll see more of in the future, as consumers demand more complex technology that's really easy to use.

Mills: So the simplest way I explain it to people is think of anything that has a screen on it and I try and figure out what needs to be on there and how it needs to work.

In college, he majored in math and art. So he's got the creative and the problem-solving down pat. A high degree of empathy is called for too. Add that to Maxwell's 21st century skill set.

Jonas Prising, the president of Manpower's Americas division, is pushing today's parents to think about an even less quantifiable skill.

Jonas Prising: The very rapid change means that it's going to be hard to be proficient at a skill that will take you through 40 years of workforce career. So your ability to be adaptable is going to be extremely important.

This is all pretty heavy lifting in a country where the public schools are struggling, kids rank 21st internationally in math and 25th in science. Prising says mastering those basic skills -- not to mention things like creativity and adaptability -- is the most daunting task ahead.

Prising: This will be one of the most strategic and important challenges for our nation to resolve, because it is really the key to our future prosperity as a nation, and of course, those of our children and our children's children.

Maybe it's a good thing Baby Maxwell's oblivious to the challenging future ahead of him. Besides, he's busy mastering more primary skills right now. His mom reports that he just learned to clap and crawl.

In Orange County, Calif., I'm Sarah Gardner for Marketplace.

Ryssdal: Tomorrow in our series: How some companies are redefining the very definition of job to make room for more people. For now, check your industry's prospects with our Future-Jobs-O-Matic -- the fastest-growing, fastest shrinking, highest paying, and lowest paying jobs of the future.

About the author

Sarah Gardner is a reporter on the Marketplace sustainability desk covering sustainability news spots and features.

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Tim Smith's picture
Tim Smith - Nov 25, 2010

What does Manpower Associates know about skill? The only skill they have is using intimidation to triumph over intelligence.

American Universities are failing by not teaching the following essential skills:

a) Being a good suck up
b) Being an effective liar
c) Being able to believe garbage

I have a math degree and used to be an insurance actuary. I worked for Metlife. They threw me out because I didn't suck up, lie, and believe stupied ideas like Reagan's or Bush's.

Being full of baloney is the great American profession.

Now get cracking.

Vickie Sheppard's picture
Vickie Sheppard - Nov 17, 2010

America’s competitive edge is waning. Regaining it means being the go-to place for companies who want to hire highly-qualified workers. (Which means America must lead in basic and secondary education in math and science.) It means America must have, at least, fit-for-purpose infrastructure that makes doing business easy. It means the American government must spend enough money on R&D that the world’s most important innovations over the next half-century come from our labs.

Earlier last month the World Economic Forum (WEF) released its annual Global Competitiveness Report. This year, we are the fourth most competitive country in the world, behind Switzerland, Sweden, and Singapore. Last year we were second.

On health and primary education, the U.S. ranks 5 slots behind China. That’s right; the U.S., with a per capita income nearly 7 times bigger than China’s, ranks lower on what I think are the most basic measures of competitiveness. If we aren’t healthy and well-educated at the most basic level, can we really continue to be the most innovative?

At the end of the day, the kind of multinational corporations that drive the global economy don’t pay allegiance to any country. They go where the talent is. Will it continue to be in America? The trends don’t look so good. But it’s not too late.

Yet.

http://www.arizonaic.org/blog/309-us-competitiveness-the-gathering-storm...

http://www.arizonaic.org/blog/311-us-competitiveness-the-gathering-storm...

Beth High's picture
Beth High - Nov 4, 2010

I see significant overlap with leadership capacity particularly in these 4 areas mentioned in the article as crucial skills for the future: social awareness, creative problem-solving; the ability to be adaptable, and communications skills. Using Kouzes and Posner's Five Practices of Exemplary Leadership, an evidence based model that has over 25 years of research behind it, these 4 seem to fall squarely into their practices called "Challenge the Process" and "Enable Others to Act. Doesn't it make sense then to make leadership development available as early and as often as possible? www.leadershipworkshoponline.com

Lori G.'s picture
Lori G. - Oct 29, 2010

@ Nathan: Won't it take a college degree in mechanics or engineering to be a repair person for the machines described in this story?

Nathan Jarrett's picture
Nathan Jarrett - Oct 28, 2010

So the article talks about how the middle calss jobs are disapearing thanks to machines taking over their jobs, but the part that is ignored is the growing demand for maintenance staff, mechanics, and electricians that need to repair those machines. Start thinking about the average age of those workers and who will replace them if kids these days are told they need to go to college. I think our definition of blue collar and white collar needs to start shifting otherwise no one will be left to take car of those job stealing machines.

Jannika Kremer's picture
Jannika Kremer - Oct 28, 2010

In Europe language and intercultural social skills has been mandatory for success dating many years back. It's necessary because the surrounding calls for it. The US population is becoming increasingly international in their habits and so these skills are called for. We need to take foreign language highschool classes more seriously =)

Adam Smith's picture
Adam Smith - Oct 27, 2010

Adaptability yeah its how you you adapt to understand Indian English accent our the phone and adapting to all the work offshore to India so that our CEO and execs make huge profits.

Ann DeMarle's picture
Ann DeMarle - Oct 27, 2010

I couldn't agree more with the article! To those a bit closer to higher ed age, I want to point out Champlain College where I teach. We have some very future forward degree programs including out MFA in Emergent Media. It specifically addresses many of the points in the article. http://www.champlain.edu/MFA.html

Jodi Black's picture
Jodi Black - Oct 27, 2010

I found this piece fascinating as it applies to my hobby: tabletop roleplaying games (or RPGs, as they are called by gamers). You've probably heard of D&D. There are a lot more out there now. Not just for fantasy Tolkien-esque aficiondos, you are literally only limited by your imagination.
Studies show that incorporating fun makes learning easier. Studies also show that reading and math scores improve through RPG play. So why is it such a leap to include "creative problem solving" as a class for American students? I have friends in Europe who tell of such a class. I just wish I could help more people understand that if you are trying to build your economic success--and who isn't?--then they should try an RPG. You might like it. Your brain certainly will.

Josh Bearman's picture
Josh Bearman - Oct 27, 2010

Hmm . . adaptable and able to think on ones feet, creative problem solving, these are the kind of skills required of, say, a plumber, or an electrician, or a carpenter, woodworker, artist, musician, contractor, or any other of the many vocations that DO NOT require a bachelor's degree, DO result frequently in middle class incomes, and were entirely ignored by this overly pessimistic and higher ed - centered piece of reporting.

Way to go on helping NPR's image.

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