Restaurants need to walk a fine line between driving traffic to their dining rooms and training customers to expect a lower price (which damages their brand). Even upscale restaurants find themselves having to decide whether to offer a discounted menu or let tables go empty. My firm has been trying to build a solution for these restaurants by constructing a promotional program targeted exclusively to corporate diners. We see a win-win by using cost-conscious corporations to provide incentives for their employees to eat at restaurants who have agreed to offer them discounts. The employees, who are not price sensitive themselves, are very attractive to restaurants looking to fill empty tables. The discount they pay to the companies is a small price to pay. We have done some analysis on this subject that can be found on our website:
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