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Starbucks cards get $1,000 bids on eBay

The Starbucks Steel Card has a face value of $400.

This final note today, which one can only file under 'What is the matter with you people?'

I don't know if you heard about the fancy new Starbucks card last week. It's made of etched steel and costs $450 -- but is loaded up with just $400 worth of coffee goodness.

But believe it or not, that's not the ridiculous part. There are bids for these things on eBay for close to a thousand dollars.

Then again, this is a company that's convinced us to pay $4 for a cup of coffee...so...

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy. Follow Kai on Twitter @kairyssdal.
smacn27076's picture
smacn27076 - Dec 11, 2012

Loved the article on Crossword construction, but since you brought up pet peeves, I have to express my irritation at your observation that Starbucks has "convinced us to pay $4 for a cup of coffee." We need to distinguish between "a cup of coffee" and other Starbucks beverages, such as lattes and frappuccinos (frappuccini?), that merely contain coffee as an ingredient.

I am a former Starbucks employee and I still have some shares in the company. I have been a loyal customer for years, and have never paid $4 for a cup of Starbucks coffee. Even a 20-ounce cup of brewed Starbucks coffee costs about $2 at just about any store I go to, which is about what I'd expect to pay for a similarly sized coffee anywhere else. If Starbucks coffee is even a little more expensive than the competition, I think it's because Starbucks serves a superior product.

So, more accurately, Starbucks has convinced many of us to pay $4 and more for a mostly milk beverage that contains some espresso coffee shots and some sweetener. These are expensive ingredients.

Starbucks is very good at marketing these pricey treats, and any criticism aimed at Starbucks customers who pay $4 for a cup of coffee is misdirected.

Many regards, and thanks for letting me have my say.

Steve