Mike and Ike are splitting up

Mike and Ikes. Do you know which is which?

This final note to chew on today. Mike and Ike are splitting up. The maker of the eponymous fruity chewy candy has a new ad campaign coming. They're going separate the Mikes from the Ikes and sell 'em that way.

But which one is which? We called Brian Revell. He runs a Mike and Ike's store at the Mall of America in Minnesota -- they sell Peeps there, too, by the way -- and asked him if anyone there knew.

Brian Revell: We don't, actually. They definitely like their secret private lives, they would never share their identities. So it's definitely ambiguous for a reason. So no, nobody knows their identities.

It's candy, you guys.

Candy.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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