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Hold the spoon -- World Nutella Day back on after being called off

This final note today, which -- and there's no other way to say it -- started off as simply a tragedy.

World Nutella Day was called off, not for lack of trying by fans of the chocolatey hazelnut goodness. It was sheer corporate spite. Or product protection, take your pick.

Sara Rosso, an American living in Italy, started the observance of all things Nutella six years ago. February 5 was the designated day.

Last week, she got a cease and desist order from the Italian firm Ferrero -- maker of said Nutella.

Today, breaking news, the spreadable treat will fully be celebrated. A statement was sent to Bloomberg Businessweek, claiming Ferrero will let the day live on.

“The case arose from a routine brand defense procedure that was activated as a result of some misuse of the Nutella brand on the fan page. Ferrero is pleased to announce that today, after contacting Sara Rosso and finding together the appropriate solutions, it immediately stopped the previous action,” the company stated.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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