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The audio technology pioneer is taking on naming rights for the site of the Academy Awards.

This final note today, in which Dolby becomes the latest entrant in the 'Can we make a corporate naming rights deal work out and not go broke in the process?' sweepstakes.

The audio technology pioneer has signed a 20-year naming deal for what used to be called the Kodak Theatre, where the Oscars are held. No financials were released, but if history's any guide -- fingers crossed for Dolby.

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Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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