'The biggest risk is the one you never take'

At the Aspen Ideas Festival 2011.

A final thought about risk on the way out.

Eleven years ago when Marketplace offered me a job, working the overnights hosting our morning show, I hesitated. I don't know that I've ever told my boss this, now that I think about it. But I did hesitate. I had a good gig at the public radio station in San Francisco. I had little kids and had no desire to get up in the middle of the night to go to work.

So before I turned it down, I asked some people for advice. Some said take the job. Some said don't go near it. The last person I talked to, though, was the one who sealed it. And even though you know how the story turns out, what he said kind of fits with the show today:

'The biggest risk,' he said, 'is the one you never take.'

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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