American Airlines unveils new logo

American Airlines unveils a new company logo and exterior paint scheme on a Boeing 737-800 aircraft on January 17, 2013 in Dallas, Texas.

This final note today, an aviation story that has nothing to do with Boeing 787s or battery fires or anything like that.

American Airlines rolled out its new livery today -- that's a fancy word for the paint scheme they use on planes.

Here's another word: Ugly. To quote one industry observer, the new logo looks like a seagull sticking its head out of a shower curtain.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...