'MAD' men: 60 years of spoofing the advertising industry

MAD mural at Mad Magazine offices in New York City.

Image of Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity
Author:
Publisher: Time Home Entertainment (2012)
Binding: Hardcover, 256 pages

In the 60-year history of the iconic humor monthly, MAD Magazine has parodied many different targets: politicians, movies, and, of course, Donald Trump, who MAD's editor-in-chief John Ficarra calls "the gift that keeps on giving." But Ficarra has a favorite advertising topic to parody.

"The cigarette industry," he answers, without hesitating. "MAD was very early on into realizing that smoking was bad for you, and a stupid thing to do and you shouldn't be doing it, and we hammered the cigarette industry for years over their deceptive ads."

MAD has a new anthology out chronicling the fun it's had over the years at the expense of the advertisers of the world. It's called, “Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity.”

While MAD Magazine's sales have fallen from a high of over two million copies in 1974, Ficarra says the magazine has influenced everything from "The Daily Show" to cigarette advertisements.

How ironic. Cue Alfred E. Newman's smile.

 

About the author

Sarah Gardner is a reporter on the Marketplace sustainability desk covering sustainability news spots and features.
Image of Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity
Author:
Publisher: Time Home Entertainment (2012)
Binding: Hardcover, 256 pages

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