The appeal of picking the first option
A breakfast menu is seen on a sidewalk stand February 22, 2010 in New York City. A new study out shows that if given a lot of options, for example on a restaurant menu, we are more likely to pick the first thing we see.
We live in a world full of options: 50 different kinds of cereal, hundreds of iPhone apps.
But a new study has found that people consistently choose the options that are thrown at us first.
Dana Carney did the study; she's at the University of California Berkeley's Haas School of Business. She's here to talk with us for today's Mid-day Extra.
She says that while it is unclear if this trend is recent or comes from deep-seated human needs going back centuries. But, it is something that both consumers and companies should be aware of.