23

'It's the demand side, stupid'

Robert Reich

To view this content, Javascript must be enabled and Adobe Flash Player must be installed.

Get Adobe Flash player

Bob Moon: President Obama had a message for Congress today as he faced reporters at the White House. He challenged Republicans to go along with eliminating certain tax breaks for the super-wealthy.

Barack Obama: The revenue we're talking about isn't coming out of the pockets of middle-class families that are struggling. It's coming out of folks who are doing extraordinarily well, and are enjoying the lowest tax rates since before I was born.

At the same time, the president urged lawmakers
to extend his tax cuts for middle-income Americans. He pressed Congress to raise the debt ceiling. And he says there's an important way
lawmakers can help put more Americans back to work.

Obama: Right now, Congress can advance a set of trade agreements that would allow American businesses to sell more of their goods and services to countries in Asia and South America.

That may be one way to get more people back on the payrolls. Commentator Robert Reich has another idea: Work on increasing demand for goods and services here at home.


Robert Reich: What to do about raging unemployment? Many Republicans and a few Democrats are peddling supply-side solutions. Cut corporate taxes. Reduce the cost of capital. Cut the employer share of payroll taxes.

This is nonsense. The problem is not on the supply side.

Companies don't need financial incentives to hire. They're sitting on $1.9 trillion of cash. They don't even know what to do with it all. If they wanted to use this cash to hire additional workers, they could. Instead, they're buying back their own stock and buying other companies.

Nor is the cost of capital an issue. Capital is cheap. Companies can get bargain-basement interest rates on new loans.

Nor does it make any sense to lower the employer share of payroll taxes. This won't create jobs. Payroll taxes are not deterring companies from adding employees.

Let's get real: The problem is on the demand side. It doesn't make economic sense for businesses to hire more workers unless businesses have more customers. And they don't.

These days consumers are reluctant to buy. That's because their real wages are falling, their home values are plummeting, they're still under a huge debt load, and they're worried about keeping their jobs.

Supply-side solutions have nothing to do with any of this. They're like pushing wet noodles. The economy needs a boost on the demand side.

For 30 years now we've been hearing from "supply-side" economists say that if we reduce tax rates on the rich and on corporations -- and keep the cost of capital low -- we'll get more jobs and growth. And the benefits will trickle down to everyone else.

Well, we've tried the theory out, and little or nothing has trickled down. Tax revenues are now 15 percent of the national economy. That's the lowest in 60 years. And capital is cheaper than ever. But the economy is going nowhere.

Can I be blunt? It's the demand side, stupid.


Moon: Robert Reich was secretary of labor for President Clinton. His most recent book is called Aftershock: The Next Economy and America's Future. Next week, David Frum. Send us your comments in the meanwhile -- click on this contact link.

About the author

Robert Reich is chancellor's professor of public policy at the University of California, Berkeley. He has served in three national administrations, most recently as secretary of labor under President Bill Clinton.

Pages

Jonathan Kane's picture
Jonathan Kane - Jun 29, 2011

He is on the mark!

June Mayer's picture
June Mayer - Jun 29, 2011

We have not gotten "real" for decades.
The Federal Reserve is doing what it can.
But. BUT. Mr. RR, you have not explained -> "Work on increasing demand for goods and services here at home."
It's blindingly obvious, but all those words that followed amounted to what's in that sentence.
Give examples that can pass a Republican/Tea Party House and we'll talk.

Rick Casey's picture
Rick Casey - Jun 29, 2011

I applaud Dr Reich's commentary "It's the demand side, stupid" He has been attempting to inject common sense, solid analysis and a return to reason for years. His book 'Aftershock' is one of the most trenchant explanation for our current economic crisis available. The Obama administration should listen to him -- as well as NPR!

Pages