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Higher food prices won't always hurt

Tyler Cowen

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TEXT OF COMMENTARY

Kai Ryssdal: The floods that've been hitting the Midwest this week are threatening to push already high food prices even higher. Today, the Department of Agriculture lowered its already-low guess for the size of this years corn crop by 3 percent.

Short supplies of some crops have contributed to food prices rising at twice the rate of inflation, which sounds bad, and in absolute terms it is, but commentator and economist Tyler Cowen says we'll adapt.


Tyler Cowen: We all know that food prices are rising fast. As a result, people are cutting back on their food expenditures. They're buying fewer luxuries and eating at home more often. That's the shorter run trend. But here's what's less commonly understood: In the longer run, organic food, luxury foods and fancy restaurants will do just fine.

The economic logic is this: If all food becomes more expensive, what originally looked expensive suddenly appears cheap in relative terms. Consider a simple example: If food costs nothing to transport, say cheap milk would be $2 and organic milk would be $4. The organic milk costs twice as much. Now add on a $2 transport cost to each item. The price comparison is then $6 to $4. The organic milk seems only a little more expensive. If you are going to buy milk in any case, you might even switch to the organic product.

Of course at first, people are horrified by the higher prices. They cut back on food costs across the board, as we've been seeing. We're also in the middle of a recession and that won't last forever. Over time, people will get used to the general idea that food costs so much. They'll start to think about spending more for the organic milk because, in relative terms, it doesn't seem so outrageously high. Wealthier families in particular will turn away from Safeway and look toward Whole Foods.

Economists refer to this result as the "Alchian and Allen theorem," named after its two founders Armen Alchian and William Allen, both formerly economists at UCLA. There's a lot of evidence that the theorem describes actual consumer behavior; it also explains why people tend to spend more when they are on vacation -- because it is not worth flying across the country to eat at McDonald's.

So if food costs stay high, for a lot of people the future will be fresh pasta, caviar and organic tomatoes, not plain oatmeal and a can of beans.


Ryssdal: Tyler Cowen is a professor of economics at George Mason University. His latest book is called "Discover Your Inner Economist."

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Tetyana M's picture
Tetyana M - Jun 10, 2008

People, who planns their budget, will not go from cheaper products to relatively expencive. Opposite, they will buy products on sale more often and in bigger amounts (that is storable). There is nothing we can do to not buy gas (we have to drive to work!), but we can try to not increase dramatically our spendings on groceries.

Desmond Thorpe's picture
Desmond Thorpe - Jun 10, 2008

Mr Cohen simplistic rational is totally unfounded. His milk example is assuming that the cost of transporting organic milk stays the same and that is not true. The increase in transportation cost impacts all commodities not only cheap milk. In fact the price increase for cheap milk will be an incentive for organic milk retailers to improve their margin to maintain the value difference. Organic milk consumers are in fact less sensitive to price
increases until a certain point. The impact is also less on luxury goods and fancy restaurants consumers.
The concern must be for the middle class with an ever decreasing purchasing power and facing increase energy cost, they will not have the resources to splurge if it continues at this rate.

John Fitzpatrick's picture
John Fitzpatrick - Jun 10, 2008

Mr. Cohen thinks that people think of food prices in relative terms, and he may be right -- for the wealthy. For the middle class and the working poor, food is a significant portion of their budget. Increases of ten, fifteen, or twenty percent are noticable and challenging. While the wealthy class may simply overcome their 'sticker shock' of the price of milk, the working classes have to make difficult decisions and do not have the simple option of 'getting used to it'.

I'm a professional -- a computer programmer with a decent salary -- and I have seen a sharp increase in the cost of groceries. I've made changes in my buying patterns, not because of sticker shock, but because I have only so many dollars to spend.

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