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Off to vote . . . and then, maybe shoes

Shoppers in Miami Beach

TEXT OF STORY

Scott Jagow: It's the first Tuesday in November, and yes, there are elections today -- a lot of state and local ones. Fewer than 1 in 5 people are expected to vote. So one city is basically bribing them. Dan Grech reports.


Dan Grech: Your typical Miami Beach election draws fewer people than a slow night at a South Beach club.

To turn that around, the City of Miami Beach is offering a financial incentive to vote.
A 10 percent discount at participating businesses if you register, and 15 percent off if you actually vote.

Rebecca Wakefield: Whether people are motivated by a sense of civic duty or basic human greed -- you know, whatever works.

Rebecca Wakefield runs DoubletheVote.com, a local voter information website. She says it would be illegal for Miami Beach to actually pay people to vote.

Wakefield: So I guess they sort of skirt the issue there. Because it's not, "Here, vote for this guy, here's 10 bucks." It's a little more subtle than that.

More than 100 businesses are taking part, including jewelry stores, pet shops -- even Deja Vu's Love Boutique.

I'm Dan Grech for Marketplace.

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