Support Marketplace

PODCAST: Disney gets into viral videos

Walt Disney Company Chairman and CEO Bob Iger accepts the Milestone Award onstage during the 25th annual Producers Guild of America Awards at The Beverly Hilton Hotel on January 19, 2014 in Beverly Hills, California. 

When policymakers at the Fed see a certain amount of inflation, it's going to start raising interest rates. Just what the trigger looks like, is still a matter of debate, even after the Federal Reserve chair tried to explain it last week.  At the moment, there's little inflation, but is that really true?

Meanwhile, The Walt Disney company will pay $500 million for viral video production company Maker Studios, and is willing to add $450 million more to the deal if Maker meets performance goals. Fueled by a subscriber base of some 380 million people, Maker's content gets more than 5 billion views per month. Disney may excel at producing big-budget blockbusters, but Maker Studios is producing what kids and teens increasingly want: short-form videos they can watch on their cellphones.

And, Millennials -- American teens, twenty- and thirty-somethings born after 1980 -- have inherited one of the toughest economic environments in years. Yet, according to new data from Pew, they may be one of the most economically optimistic generations ever. Alicia Menendez, reporter and anchor for Fusion TV, joins Marketplace Morning Report host David Brancaccio to discuss what's behind the apparent paradox. 

 

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...