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Three life rules from Donald Rumsfeld

Donald Rumsfeld.

Former Secretary of Defense Donald Rumsfeld published his memoir, “Known and Unknown” in 2011. His latest book, “Rumsfeld’s Rules” suggests he still has lessons to share after a lifetime in politics and business.

The book is a collection of advice that he started collecting through a habit taught to him by his schoolteacher mother. He has about 300 or so in the book.

“If I didn’t know a word she’d say, 'Well write it down and look it up,'" he says. "Then I started writing down various other thoughts and rules and anecdotes.”

The anecdotes Rumsfeld recounts are pulled from his time in office with the Bush, Reagan and Nixon administrations.


Three of many Rumsfeld Rules you can find in the book, and the stories behind them.

It’s easier to get into something than it is to get out.

“I thought of that when I was President Reagan’s Middle East envoy and we had 241 Marines killed in Beirut, at the airport. And I concluded then that the United States has to be careful about putting ground forces in because we’re such a big target. And I also, over the years, came to the conclusion over the years that the United States really wasn't* organized, trained and equipped to do nation-building.”

Rumsfeld says this was on his mind as the United States entered Afghanistan and Iraq, but there was "mission creep."

“When you do something, then someone wants you to do something else and then something else and over time, the mission, historically, creeps into something else that was initiated at the outset.”

But in the end, “it’s not easy for countries to evolve and grow, but I think that both of those countries are a whale of a lot better off today than they were before.”

“I’ve been mistaken so many times, I don’t even blush for it anymore.” – Napoleon

“You see things that don’t turn out the way you hoped.”

Monitor progress through metrics.

“I think that history over time will probably be a better judge than you or I, but I’ve been struck by the amount of criticism that the Bush administration has received and President Bush personally and the attempts to assign blame to him and I think it’s probably not going to sort out that way.”

He says President Bush’s decision to enter Iraq is “something that over time will be better understood.”


AUDIO EXTRA: Kai Ryssdal asks Donald Rumsfeld about a reputation for not tolerating dissent.

*Correction: An earlier version of this story contained a typographical error. The text has been corrected.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.
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Today I Also created an account, Kai, just to thank you for asking the tough questions on our behalf of Donald Rumsfeld. How ironic to write a book on leadership. He is oblivious to himself! The first rule of leadership, Mr. Rumsfeld, is taking responsibility for your actions, and listening to you blame Bush for everything makes me scream at the radio! You were responsible for the invasion, destruction and looting of Iraq and Afghanistan and you say "they are better off today." Are you mad? You, Cheney, and Bush ruined the good name of America around the world, you are all three of you War Criminals who should be held to account for your evil actions.

Kai - I have total newfound respect for you after hearing you grill grumpy old Don Rumsfeld yesterday. Please keep it up! I appreciate you asking him if he ever considered apologizing, something so many of us have thought but have been too afraid to say, or have forgotten. You stuck up for the silent masses yesterday with that interview, and I truly appreciate you veering off-topic (who cares about his silly little books anyway) to get to the meat of the matters. Rumsfeld and his bosses should apologize for all the murder, mayhem and destruction they got away with. If the tea baggers are going to grill President Obama on Benghazi and the IRS, Bush and his cronies should continue to be grilled on 9/11, Iraq, Afganistan, and all the other utter murderous disasters they perpetuated on the world. Thank You.

I must be getting soft. Or Rummy is quite cunning. At any rate I almost sympathized with the creature when he was getting the poleaxe treato and much deserved.
Excelsior! is my overall response. Here's the title of the book, folks:

Rumsfeld's Rules - Leadership Lessons in Business, Politics, War, and Life

Mr. Rysddal was spot on during his interview. For this he will be remembered as long as Rummy is, I hope.

I agree this interview felt a bit out of scope of both the book and the show's overall content, however it was AWESOME! I sat in my car and was late for dinner to hear it through to the end. It was then the immediate conversation starter at dinner. Well done!

Kai - I listened to this yesterday afternoon and really appreciate your questions. This interview was really well done and appreciated.

I just created an account to leave a comment. Kai, your interview was outstanding! I was standing in my kitchen, listening to NPR as I do each night while making dinner, and nearly dropped my knife! I could not believe the questions you were asking and Rumsfeld's responses...well done, Sir! Thank you, Thank you, Thank you!

Three cheers for Kai Ryssdal for doing this thing we used call "journalism".

As a conservative who really prefers good news coverage over much of the sensationalism on conservative news sources like Fox News and other spin machines, I have grown to love the coverage I get from NPR and most of the programming on NPR. I am used to seeing some subtle liberal bias and I expect it, but not nearly the ideological vitriol I heard in this interview. Kai, I love marketplace and I will continue listening, but this interview was very unprofessional, irrelevant to the markets, not on par with the level of professional coverage I am used to hearing on NPR. It can only getbetter from here!

We already have enough shows about politics. Please keep Marketplace focused on markets, economics, money, and finance. Politicians with no economic policy expertise, promoting their latest book, do not fit the objective.

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