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Survey results: What's your type?

Helvetica the Perfume

Someone loved Helvetica so much, they made it into a perfume.

The break-up of a graphic design duo has resulted in a lawsuit of $20 million – over fonts. Tobias Frere-Jones and Jonathan Hoefler worked together for 15 years to create some of the most famous and ubiquitous fonts around– used by GQ, Martha Stewart, the New York Jets and Saturday Night Live. They won awards for their typefaces - before the relationship turned sour.

When this story broke, we found out one thing for sure: Wow, Marketplace fans care about fonts. Here are the results of our font survey:

You like...

And you really, really don't like...

About the author

Sally Herships is a regular contributor to Marketplace.

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