What's in a name for 1-800-Flowers.com?

Valentine's Day flowers.

Talk is (Not!) Cheap: The Art of Conversation Leadership

Nothing stimulates the economy like a holiday. And when it comes to Valentine's Day, spending on chocolates, cards and trinkets makes for a busy time in the American economy.

This is especially true for flowers -- and 1-800- Flowers.com.

Yes, that actually is the name of the company.

"In the 1980s, it was the hot new technology," says CEO Jim McCann of the "1-800" calling services. "Then in the mid to early nineties, we decided to add this dot-com thing onto the back of it."

McCann says 1-800-Flowers.com uses a network of more than 7,000 local flower shops across the country to help grow and deliver their product. This includes Miami, which for the holiday has clocked-in 6,000 employees to prep and ship flowers for delivery.

"Valentine's Day is a crazy holiday in the middle of what is otherwise a quiet quarter," says McCann, whose competition now includes delivery services like Fed-Ex and online stores like Amazon.

"If we're not good enough to beat someone who sells everything at a commodity form, then shame on us," he says. "We have to sharpen our game all the time."

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.
Talk is (Not!) Cheap: The Art of Conversation Leadership

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