Want to buy a Tesla in China? Take a number.

A worker walks past a covered car at the booth of electric carmaker Tesla on March 3, 2014 on the eve of the press day of the Geneva Motor Show in Geneva. 

What is it about some products -- Furbies, iPhones, Nintendos -- that get us to wait in line to buy them? In China, the carmaker Tesla is inspiring a queue of its own, a months-long virtual waiting list to buy the Tesla S.

Cao Wenbo, a 36-year-old film producer in Shanghai, joins Morning Report host David Brancaccio to talk about what got him to sign up for the all-electric sportscar. Click on the audio player above to hear more. 

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio


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