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Volkswagen leaving Detroit in the rust

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Doug Krizner: Europe's biggest carmaker, Volkswagen, is moving its North American headquarters from Michigan to northern Virginia. Here's Marketplace's Stephen Beard:


Stephen Beard: Volkswagen says it's shifting its U.S. headquarters to the East Coast because that's where most of its American customers are.

The company also believes that a young, skilled workforce will find Herndon, in Virginia, a more attractive place to be. Four hundred new jobs will be created, 400 will go in Detroit. About 600 will remain there in a call center.

Volkswagen is anxious to shake up ones of it biggest and most troubled foreign operations. Its U.S. division lost almost $700 million last year, about half its total losses.

The move to Virginia is an undoubted blow to Detroit.

The city clearly has an image problem, says a senior Volkswagen executive: "People are saying everything is its fault. It's a rust belt. And it's not taking CO2 seriously."

From the European Desk, this is Stephen Beard for Marketplace.

About the author

Stephen Beard is the European bureau chief and provides daily coverage of Europe’s business and economic developments for the entire Marketplace portfolio.