Sneakers on the runway

A model walks the runway at the Thomas Rath fashion show during Platform Fashion Dusseldorf on February 2, 2014.

With the highly anticipated New York Fashion Week just around the corner, most people are probably thinking of extremely tall supermodels in high stilettos and expensive brands.

This season, however, don’t be surprised if you see gym wear on the runways.

"Chanel couture and Dior couture, probably the two most established French fashion houses  showed sneakers that were obviously very high end," says Kate Betts, author of Everyday Icon: Michelle Obama and the Power of Style, and a former fashion editor.

Betts says that consumers are looking to dress to match their lifestyle.

"It’s the wellness look. I think they want to be active and healthy, even if they’re not active and healthy, they want to look like they are," says Betts.

She believes this new trend has plenty of room for development and predicts there will be more collaborations between active and high fashion labels. 

About the author

Lizzie O'Leary is the new host of Marketplace Weekend.
Log in to post1 Comment

OK, it’s fashion, and sneakers, so not to be taken seriously (except for the fact that they’re each multi-million dollar businesses and this is a business show). According to “Kate Betts,” a “former fashion editor,” Chanel Couture and Dior Couture are making sneakers because they’re “responding to a shift in, in sort of codes and manners and the ways that we present ourselves.” What? Is this satire? Or maybe it's just that I don’t want “a more fluid way of dressing” (or even know know how to dress fluidly). A nine percent increase in activewear compared to a one percent increase in general apparel without a denominator? You know that makes no sense, right? It means nothing? I’d say it’s one of the most insipid and vapid Marketplace reports ever, except Lizzy O’Learn couldn’t have introduced it any better: “It’s crazy, right?”

With Generous Support From...