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Retail sales fall amidst optimism

A man carries his purchases after shopping at the Manassas Mall in Manassas, Va

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Kai Ryssdal: There was much rejoicing yesterday after the Federal Reserve wrapped up its meeting on interest rates. A bull market in optimism, if you will, with the Fed's pronouncement that the recession is winding down. Today consumers splashed that market smack in the case with a cold bucket of reality. Despite fatter paychecks from stimulus money, and a boost from the Cash for Clunkers program, we learned this morning retail sales actually went backwards last month. Marketplace's Amy Scott asked around. She found a lot of economists were taken by surprise.


JENNIFER LEE: My gut reaction was "Oh no."

Jennifer Lee is an economist with BMO Capital Markets. She says people cut back on almost everything last month, from sporting goods to appliances.

LEE: Not that everyone was expecting anything hugely positive, but I guess the widespread weakness amongst all the sectors was very disappointing.

Another sign of weakness came from Walmart. The company says sales and revenue fell last quarter, though its profits held up thanks to cost cutting.

Auto sales did rise by almost 2.5 percent. But not as much as analysts had expected. The Cash for Clunkers rebate program kicked off in late July, so more of a bump may show up this month.

But Joshua Shapiro at consulting firm MFR says interest in Cash for Clunkers is waning. And the program may be cutting into other retail sales.

JOSHUA SHAPIRO: If people are scrimping and saving to buy a car, and sorta just the $4500 put them over the top to be able to afford it, odds are yes, it does affect other spending.

You hear so much about consumption driving the economy. Can it turn around without the consumer's participation? Scott Hoyt with Moody's Economy.com says yes, for a while.

SCOTT HOYT: They're not going to be the leaders of the economic recovery, particularly if it has started or if it is starting in the near future. It's going to have to be businesses and government that drive the near-term recovery.

Hoyt says the hope is, once the recovery starts creating jobs and income, consumers will join the ride.

Today's numbers are a reminder that it could be a slow and bumpy road along the way.

In New York, I'm Amy Scott for Marketplace.

About the author

Amy Scott is Marketplace’s education correspondent covering the K-12 and higher education beats, as well as general business and economic stories.
Tony Muto's picture
Tony Muto - Aug 14, 2009

I don't see how this is bad news. People are buying less "Made in China" junk from Walmart and saving up their money to invest in fuel efficient cars instead. And some of those vehicles (including many by Honda and Toyota) are assembled in the U.S.

The one thing that nobody has mentioned yet is that "Cash for Clunkers" will improve our trade deficit because we will be spending less money on foreign oil. Can someone from Marketplace run thorough the numbers for us and calculate how much less oil we will be importing because of "Cash for Clunkers"?

John Witte's picture
John Witte - Aug 13, 2009

Get rid of the sound bites (ALL or most of em') and you'd have a MUCH MUCH MUCH better show!!!!!!!!! 99% 0f 'em are just INANE!

Barbara Eubanks's picture
Barbara Eubanks - Aug 13, 2009

So, don't economists have children or friends with children??? School starts in just a few days. People in our area weren't spending money in July because they knew they were going to buy school clothes and supplies on the tax-free weekend last week. Like, DUH! Besides, my paycheck hasn't gotten any fatter - stimulus or not. I bought a car recently, but it was a Lexus certified pre-owned for a price whole bunch less than the %4500 CARS would have gotten me on a brand new Ford, Chevy, or Chrysler. Talking to the "experts" is great; talking to the woman at work with a family to feed would get you closer to what is really going on ... and why.

Richard Johnston's picture
Richard Johnston - Aug 13, 2009

By "leveling out" Bernanke means banks can go back to paying bonuses with reckless abandon and no relationship to long-term stability of the system.