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Polyvore.com allows web surfers to express their style
The e-shoppers eternal dilemma: how do you save and organize fashion styles and looks that you love on the Internet? Polyvore.com is a web community of fashionistas that allows you to track fashion trends around the world. You can "clip" your favorite items, style them into a collage, and share your collage with your friends.
Or as Lucky magazine says, "Polyvore.com took the social networking phenomenon, added fashion voyeurism and a dash of let's-pretend fantasy, and created a sensation."
Marketplace reporter Adriene Hill used Polyvore to create her own collage featuring an outfit suitable for a public radio host.
Radio style by adrienemp on Polyvore.com
No question but that this can be a great source of info. But beware of too many generalizations. The writer commented on "barf brown dress". What about the consumer who looks at brown and thinks "rich delicious chocolate" or "it is the color of my good looking boyfriend skin"?
What doesn't work for one, may work for another.
Another issue-- if the same colors were consistently shown, a sense of boredom can set in or the consumer might say; I already own four red Tshirts, six red ties, and so on....so why should I buy another tie? Keeping color influences fresh (as professional color forecasters do) keeps people interested in purchasing more or at least capturing their attention in the marketplace.
Leatrice Eiseman
Eiseman Center for Color Information and Training
ww.colorexpert.com
No question but that this can be a great source of info. But beware of too many generalizations. The writer commented on "barf brown dress". What about the consumer who looks at brown and thinks "rich delicious chocolate" or "it is the color of my good looking boyfriend skin"?
What doesn't work for one, may work for another.
Another issue-- if the same colors were consistently shown, a sense of boredom can set in or the consumer might say; I already own four red Tshirts, six red ties, and so on....so why should I buy another tie? Keeping color influences fresh (as professional color forecasters do) keeps people interested in purchasing more or at least capturing their attention in the marketplace.
Leatrice Eiseman
Eiseman Center for Color Information and Training
ww.colorexpert.com
