American Airlines the big winner in NBA finals

The NBA Finals start tomorrow, and most fans probably have a team they are hoping wins - either the Dallas Mavericks or the Miami Heat.

There is one company, however that won't mind either way. That's because it owns the naming rights for both team's arenas: The American Airlines Center in Dallas and the American Airlines Arena in Miami.

Analysts say each game in the series is worth about $9 million in brand exposure for American.

About the author

Jeremy Hobson is host of Marketplace Morning Report, where he looks at business news from a global perspective to prepare listeners for the day ahead.

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