A personal shopper, via data and algorithms

Stitch Fix asks shoppers what they like, and then pulls items accordingly.

There are people who enjoy shopping for clothes, and there are people who don't.

If you're in the "don't" camp, you could always just shop online. However, in the depths of the internet, you lose the assist you sometimes get from a person who knows the inventory, and who knows how to put this or that piece together with another one.

Enter a company called Stitch Fixwhich takes the personal shopper model and runs it through an online algorithm or two.

We talked with Katrina Lake, founder and CEO, about the intersection of online retail and big data. Listen in the audio player above.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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