Web ads beating paper ads

This final note today, a corollary of sorts to the interview we did about Direct TV and targeted ads. The New York research firm eMarketer says that this year, for the first time, web ad dollars beat out the revenue that newspapers got from printed ads. By a bunch, too.

Online ads -- the ultimate in targeted ads, as you know -- netted almost $26 billion in 2010. Papers about $3 billion less. And even though newspaper website do get online ad revenue, that still wasn't enough to make up for an overall decline in their advertising proceeds this year.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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