New Barbie's a code slinger

After computer engineers got wind of a Mattel voting campaign to figure out Barbie's next career, the newest doll comes dressed in a binary code tee and comes complete with a cell phone headset, laptop bag and pink laptop. A computer engineer version of the iconic doll beat out other choices, including making Barbie an architect, anchorwoman, environmentalist and surgeon.

Today on Marketplace, check out our story on out why engineers campaigned to make Barbie one of their own.

About the author

Daryl Paranada is the associate web producer for Marketplace overseeing all daily website content and production, as well as producing multimedia features -- including the popular economic explainer series Whiteboard -- and special projects. Follow him on Twitter @darylparanada.


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