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On Mother's Day, give the gift of social media

Yesterday we touched upon the post-modern struggle of parents friending their kids on Facebook. But you can actually use this connection to your advantage, especially where holidays are concerned; USA Today explored how social media is playing a role this Mother's Day as e-companies start touting contests and embeddable goodies like blog widgets to digitally laud your mom.

Among the websites marketing digital love to mothers is E*Trade, which rolled out a talking baby ad campaign promoting mother's day social media messages. SpaFinder is also giving discounts to anyone who tweets the best mother's day story (sure to be a success as spas and mothers go together like social media and privacy concerns). There's even a mom/baby photo contest at online magazine iVillage -- finally, a chance to be proud of your baby photos!

Even better news: If you bank on social media, you can save on the estimated $142 the average American will spend on their mother this year for the holiday, which is a 5 percent spike from last year. That's a lot of cards.

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Personally, I'm skeptical of this part:

"Even better news: If you bank on social media, you can save on the estimated $142 the average American will spend on their mother this year for the holiday..."

You might save 142 dollars, but you also might really pay in other ways. I'm trying to imagine explaining to my mom why e-flowers are an acceptable gift...

I'm all for technological advancement, but I think mother's day is going to have to stay beta.

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