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Lipitor or Zyrtec? How a doctor's bad handwriting can change your prescription
How does a prescription for Lipitor turn into one for Zyrtec? Or the diabetes drug Avandia get mistaken for the potentially deadly blood thinner Coumadin?
In my story later today on Marketplace about the art and danger of pharmaceutical branding, you'll hear from pharmacist and name safety expert Susan Proulx, who reveals a scary side effect of the pharmaceutical name game: thousands of drugs get mistaken for each other because their names either look or sound similar. Even more alarming, the incorrect drugs get into the hands of patients because of a doctor's really bad handwriting, as Marketplace Health Desk intern Michael Bernstein illustrates in this video story.
In January a doctor wrote to me,"I just finished your course; my nurses were fed up with my handwriting and gave it to me as a Christmas present. It actually succeeded beyond my wildest expectations. Thank you."
The course is my "Fix It…Write." But why is it taking years to circumvent the privacy problems and put keyboards in doctors' hands?
