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Detroit ads poke fun of image

An upcoming Mensa convention is being promoted with the slogan: "Who's the genius who picked Detroit?" But the group behind the slogan might surprise you -- It's the Detroit Convention and Visitors Bureau, which has been running ads putting a spotlight on Detroit's lackluster image in a self-deprecating manner.

From the Detroit News:

"Isn't it a wonderful ad?" said Renee Monforton, director of communications for visitdetroit.com, the slogan originator. "These self-deprecating ads have been very effective. When you make fun of yourself you stand out from the clutter."

Other ads the bureau has used in the past two years include: "Who in Heaven's Name Chose Detroit?" for the Church of God in Christ convention and "AA is Bringing 50,000 Members to Detroit: I Need a Double" for Alcoholics Anonymous.

Check out this recent Marketplace report on a plan some Detroit officials have to shut down whole swaths of the city and move residents to more viable areas.

About the author

Daryl Paranada is the associate web producer for Marketplace overseeing all daily website content and production, as well as producing multimedia features -- including the popular economic explainer series Whiteboard -- and special projects. Follow him on Twitter @darylparanada.

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