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Controversy over KFC pink buckets
Kentucky Fried Chicken has launched a campaign to fight breast cancer with big pink buckets of chicken.
Breast cancer advocacy group Susan G. Komen for the Cure has partnered with KFC for the "Buckets for the Cure" campaign, in which the fast-food restaurant will donate 50 cents of every pink bucket of chicken purchased to the foundation. The fast-food restaurant is hoping to raise more than $8.5 million, which would be the largest donation ever received by the foundation.
But, as you might imagine, there are some issues with the mixed messages the fundraising effort is sending because of the connection between eating fatty foods high in calories and the risks for breast cancer. Though there is no direct link between eating fried chicken and breast cancer, being overweight is a cause of worry because it may increase the risk of getting several cancers.
What do you think of the partnership?
Chicken is a healthy food, plus KFC's more recent preparation methods are much healthier than to say it is just fried chicken. Research for breast cancer continues to be needed. This partnership can be good for KFC and their continued efforts to provide a healthy food and a search for a breast cancer cure.
This is nonsense. All the money raised will simply go to pay for someone's high flying salary. With all the millions raised in over twenty years they are still no nearer a cure, so what does that tell you? Fried, processed food is what causes most illness in the first place. Change your diet and change your health - much easier.
People will buy the chicken anyway so why not raise money from the sales. Lots of people ridcule the chicken as high calorie fast food (which it is) and then stop at their local pizza place for pizza or go and order an onion blossom. They would be better off eating the chicken. If KFC wants to donate money and raise awareness that is a good thing. They are a legitimate, multi-million dollar business that employs thousands of people - don't knock them for trying.
Ridiculous! Eating that high-fat chicken is not part of a healthy lifestyle, regardless of the association to cancer. KFC chickens are raised under inhumane conditions and are bred to have abnormally large breasts...does anyone see the hypocrisy here?
I think it's inefficient for a company to tie it's donations to product sales. If a consumer wants to do good - donate 100% of the available cash to the charity directly. Don't funnel it through a third party who will keep a chunk. And, if a corporation wants to donate - just do it. Don't tie it to your sales. It's like saying you're holding the donation hostage. "We could help, but we're not gonna unless you buy our product".
I don't care for this marketing tactic at all. I think it's wasteful and makes the company look bad.
I think it is a horrible idea. Obesity and high fat diets have so many negative effects on the health of Americans that encouraging people to eat fried chicken for a good cause is irresponsible. Besides the fact that the Komen Foundation only gets 50 cents per bucket, and has a stated goal of $8 million. That is a lot of unhealthy, bad for the environment, not very good tasting chicken.
