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Controversy over KFC pink buckets

Kentucky Fried Chicken has launched a campaign to fight breast cancer with big pink buckets of chicken.

Breast cancer advocacy group Susan G. Komen for the Cure has partnered with KFC for the "Buckets for the Cure" campaign, in which the fast-food restaurant will donate 50 cents of every pink bucket of chicken purchased to the foundation. The fast-food restaurant is hoping to raise more than $8.5 million, which would be the largest donation ever received by the foundation.

But, as you might imagine, there are some issues with the mixed messages the fundraising effort is sending because of the connection between eating fatty foods high in calories and the risks for breast cancer. Though there is no direct link between eating fried chicken and breast cancer, being overweight is a cause of worry because it may increase the risk of getting several cancers.

What do you think of the partnership?

About the author

Daryl Paranada is the associate web producer for Marketplace overseeing all daily website content and production, as well as producing multimedia features -- including the popular economic explainer series Whiteboard -- and special projects. Follow him on Twitter @darylparanada.

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