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The NCAA lawsuit in context

Confetti is seen on the NCAA logo after the Kentucky Wildcats defeat the Kansas Jayhawks 67-59 in the National Championship Game of the 2012 NCAA Division I Men's Basketball Tournament.

Imagine that you go to play a video game, and all of a sudden you see yourself – basically your face is put on a motion capture animation. And the thing is, you didn’t give anyone permission to use your face—make money off your face – and so you get mad and decide to sue.

The NCAA is the organization behind college sports, but it's also a massive business, one that makes nearly $1 billion a year in revenue through TV, video games, and merchandising.

All that is up in the air right now, the NCAA just lost a huge court case that could hamper its ability to make money.

The ruling could lead to college athletes being compensated in some way, more court cases are looming, and we wanted to put that in context.

About the author

Lizzie O'Leary is the new host of Marketplace Weekend.

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