Summer blockbusters: Separating winners from losers

Actors Tom Hiddleston and Clark Gregg ring the opening bell at The New York Stock Exchange as part of a celebration of the release of Marvel Studios 'Marvel's The Avengers' on May 1, 2012 in New York City.

Actress/singer Rihanna arrives at the Premiere Of Universal Pictures' 'Battleship' at The Nokia Theatre L.A. Live on May 10, 2012 in Los Angeles, Calif.

It seems like we live in an age where, when big budget summer movies do well, they do really well; And when they crash and burn, well... Remember "John Carter?"

This past weekend, "Battleship" failed to meet expectations while" The Avengers" managed to keep raking in the cash.

But at a bare minimum, these two movies -- and many other summer blockbusters over the years -- share many of the same traits: big stars; big explosions. Why does one succeed when the other fails?

Here to talk with us in today's Mid-day Extra is Gitesh Pandya, editor of BoxOfficeGuru.com.

About the author

Jeremy Hobson is host of Marketplace Morning Report, where he looks at business news from a global perspective to prepare listeners for the day ahead.

Actress/singer Rihanna arrives at the Premiere Of Universal Pictures' 'Battleship' at The Nokia Theatre L.A. Live on May 10, 2012 in Los Angeles, Calif.

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