Summer blockbusters: Separating winners from losers
Actors Tom Hiddleston and Clark Gregg ring the opening bell at The New York Stock Exchange as part of a celebration of the release of Marvel Studios 'Marvel's The Avengers' on May 1, 2012 in New York City.
It seems like we live in an age where, when big budget summer movies do well, they do really well; And when they crash and burn, well... Remember "John Carter?"
This past weekend, "Battleship" failed to meet expectations while" The Avengers" managed to keep raking in the cash.
But at a bare minimum, these two movies -- and many other summer blockbusters over the years -- share many of the same traits: big stars; big explosions. Why does one succeed when the other fails?