Pepsi to launch Twitter music campaign

Bottles and cans of Pepsi soda are seen on display in a store. This week Pepsi announced the details of its new year-long integrated marketing campaign with Twitter.

In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter. Today Pepsi revealed the details: free downloadable songs and live-streaming music concerts. Pepsi followers will be able to play D.J. by suggesting set lists and will hopefully guzzle more Pepsi while they do it.

Natalie Zmuda is a reporter with Advertising Age and oversees beverage marketing. She tells us what Pepsi hopes to gain from the partnership which is the largest Twitter marketing campaign to date.

About the author

Stacey Vanek Smith is a senior reporter for Marketplace, where she covers banking, consumer finance, housing and advertising.

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...