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RIP Gourmet magazine

Publisher Conde Nast announced today that it's closing four of its magazines. Perhaps there won't be much fuss over the demise of Modern Bride, Elegant Bride and Cookie. But shutting down Gourmet is a tear-jerker for many people.

The passing of the almost 70-year old Gourmet is a shocker, even within an industry that has to be getting used to death. From the New York Times:

Condé Nast tends to hold tight to its prestigious titles, making the Gourmet closing all the more startling. In an interview in February, even Paul Jowdy, publisher of the in-house rival Bon Appétit, said that such a closing was unlikely. (To be fair to Mr. Jowdy, the economy has plummeted, and Condé Nast has been hit particularly hard since then. Its magazines have lost more than 8,000 ad pages, excluding its bridal titles, so far this year.)

If you read the comments section of the Times story or other articles about the closing, it's clear readers were emotionally attached to the unique content of Gourmet. I've seen the word devastated over and over. From Time Out Chicago:

I can't imagine a world without Gourmet. And though my life as a food writer, and a contributor to the magazine, may be more affected by the closure than some others, that's not really the pain I'm feeling. I'm feeling the pain of a reader, and trying not to imagine the approaching moment when a month goes by and Gourmet doesn't reach my mailbox.

But others could see this coming. We live in an economy where practicality rules. From a reader of the Washington Post's All We Can Eat blog:

I think they made the correct choice. I used to subscribe to both Gourmet and Bon Appetit. But, I canceled my Gourmet subscription about 4 years ago when I realized that its content no longer interested me. It did not have enough information on actual food. Although I would love to travel the world in pursuit of fabulous meals, that is not part of my daily life. I still subscribe to Bon Appetit because there are more recipes and information on the food itself. I am pretty sure that Bon Appetit appeals to more readers.

It's true. Gourmet's circulation was smaller and it's recent ad losses were bigger. Gourmet will continue its book publishing and TV production and perhaps some web presence.

It's not the same. There's something different about the companionship of a magazine.

Not that it matters anymore.

Last week, Gawker held a contest to see who could predict which Conde Nast titles would die next. Somebody got it right.

About the author

strapper's picture
strapper - Oct 8, 2009

Hate to see Gourmet go. BIG MISTAKE at Conde Nast I think

Karen Kutzin's picture
Karen Kutzin - Oct 5, 2009

I must be so out of step. Closing Gourmet doesn't make sense to me at all. Bon Appetite is the same old, same old. We have Everyday Food and Rachel Ray for all of that. I look forward to READING Gourmet, and when I need a special meal or where to eat when I am travelling it is to Gourmet tht I turn.

I am heatbroken and devasted that I have lost another dear friend. WE are indeed being dumbed down.

J Hayes's picture
J Hayes - Oct 5, 2009

Scott,
Did you read the rest of the website with the report:
"How bad is the U.S. budget deficit?
Fortune Magazine's Allan Sloan talks with Steve Chiotakis about the U.S. budget deficit, and issues we might face if it doesn't stop growing."
So Forbes says income inequality is OK and taxing the rich is no solution, but didn't all Americans pay taxes (and will pay for centuries on the debt incurred) that went mainly to bail out the wall street companies that hire and pay big bonuses to as well as make money for the rich?
Can you spell h-y-p-o-c-r-i-s-y?

How soon will America have its own version of "Let them eat cake?"

Leon Miller's picture
Leon Miller - Oct 5, 2009

Bon Appetit is about recipes. Gourmet was about long-form food writing. Where can we go for that now?