Our Greenwash Brigade bloggers came across a rather curious video advertisement by HSBC bank that's running on TV and the Web. What's it trying to say? The video is on the blog. See if you can figure it out.
Seemed pretty straightforward to me. "We serve all of our customers better when we don't take sides with some against others." I don't see what's so curious about that.
Briefly, seems like a complex creative ad on a global level.
Maybe a hint at the everyday worker (Americans) holding high the rickshaw, representing many other countries. Likely China with all the money USA has barrowed from them.
Gobal green, as all people work on this problem and need to be more conscious to do so.
Ideas need funds from a lender or bank.
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