It's pronounced DIME-ler!

Daimler-Chrysler sign


KAI RYSSDAL: This final note today, in which we put to rest the issue of exactly how you pronounce the name of Chrysler's German parent company.

We mentioned yesterday there'd been some objections to our use of Daimler. That it ought to be "Daemler." And how we'd called company headquarters outside Detroit to check.

AUTOMATED PHONE MESSAGE: Thank you for calling the DaimlerChrysler Corporation.

Several of you wrote last night to point out that since it's a German company, we should have called Stuttgart. So here you go:

CLAUDIA AT DAIMLERCHRYSLER: Guten tag, DaimlerChrysler . . . Claudia . . .

Caught us by surprise. We were expecting a recording.

CLAUDIA AT DAIMLERCHRYSLER: Guten tag, DaimlerChyrsler?

Which is where we hung up, 'cause we don't speak German.

The best letter came from Joe Petsche of West Linn, Oregon. He suggested we ask Daimler executives how they pronounce it. They'd probably say that the "Chrysler" part's meant to be silent.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


I agree to American Public Media's Terms and Conditions.
With Generous Support From...