'Instructions Not Included': A blueprint for box office success?

Scene from "Instructions Not Included."

The big box office news this weekend wasn't all about number one -- or even number two. We're gonna go down to number five: A Spanish-language movie titled "Instructions Not Included."

It was neck-and-neck with, for one, the latest Disney offering "Planes," that was being shown in 10 times as many theaters. And along the way it became the biggest Spanish-language opening movie ever.

The early success of the movie owes a lot to its star and director, Eugenio Derbez, who is already a big television star in Mexico.

"Derbez is probably Mexico's best comedian right now," says Gustavo Arellano, editor of the OC Weekly. "This is a real talent, so it's great to see the movie be a success, as small as it may be."

Hollywood very rarely strikes gold with the Latino market, argues Arellano.

"It's like every 15 years Hollywood gets it right," he says.

About the author

Gustavo Arellano is editor of OC Weekly and author of "Taco USA: How Mexican Food Conquered America."

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