2

Hot Jobs: Canoe renter

Ruth Bender, the Canoe Lady

- Brian Bull

A stack of canoes from Bender's Rentals being towed up to the Wisconsin River near Sauk City, Wisconsin.

- Brian Bull

Bender's Rental sign on the side on a canoe

- Brian Bull

Ruth Bender of Bender's Rentals adds an oar to ready on her canoe's for a customer's trip down the Wisconsin River near Sauk City, Wisconsin.

- Brian Bull

The Wisconsin River near Sauk City, Wisconsin, where those renting a canoe from Ruth Bender can make their voyage.

- Brian Bull

Ruth Bender signs up Mike and Lisa for a canoe trip.

- Brian Bull

Mike (left), Debbie and Larry (right) load up a canoe from Bender's Rentals for their trip down the Wisconsin River near Sauk City, Wisconsin.

- Brian Bull

Lisa (foreground) checks the supplies in her rented canoe on the shore of the Wisconsin River near Sauk City, Wisconsin. Debbie (background) looks out onto the river.

- Brian Bull

Debbie and Larry about to set sail on the Wisconsin River near Sauk City, Wisconsin, in the canoe they've rented from Ruth Bender.

- Brian Bull

Two canoes on shore of the Wisconsin River are ready to set sail.

- Brian Bull

Ruth Bender, the canoe lady, poses with Debbie Halada and Mike Hersick on the banks of the Wisconsin River.

- Brian Bull

To view this content, Javascript must be enabled and Adobe Flash Player must be installed.

Get Adobe Flash player
Cyrus Berman's picture
Cyrus Berman - Aug 23, 2008

This really took me back to Boy Scout days! In an age of jetskis and high-powered boats, it's good to know people are still enjoying quiet glides down the river. And I've hiked along the Wisconsin River near Sauk City, it's gorgeous. Thanks for the fun story and the nostalgia.

Peter Nelson's picture
Peter Nelson - Aug 22, 2008

When I was searching the web to find out more about the Wisconsin canoe business you reported on I found a far more interesting business-related story there.

According to Ruth Bender in court documents one of the biggest problems faced by her canoe business is nudists! Apparently she's been in the courts for years trying to shut down a local naturists' organization which she claims is ruining her canoe business because she and her customers don't want to see naked bodies. According to news reports on the web the fight involves Ms Bender, the police, various state agencies, and even a local conservative religious group that regularly sets up a portable pulpit to preach modesty to the sun worshipers.

Businesses in America face many challenges but this one is unique. I think Marketplace should have made more of an effort to, erm, uncover the facts on that story.