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Would you pay for a tweet to complain about bad service?

A British Airways sign displays a message as the international terminal remains closed at San Francisco International Airport July 6, 2013 in San Francisco, Calif.

This final note today, in which I've never been so happy to see Promoted Tweets.

That is, tweets that companies -- or, in this case, a person -- buys special placement for to get 'em extra attention. Ads, basically.

Anyway, a British Airways passenger who tweets under the handle @HVSVN got sick-and-tired of the airline not returning his emails about his lost luggage. He took to Twitter to vent -- but not just his 500 followers.

He bought a series of promoted tweets to target all of British Airways' 302,000 followers to spread his message.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.
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