Under Armour's speed skating #SochiFail

US Shani Davis competes in the the Men's Speed Skating 1000 m at the Adler Arena during the Sochi Winter Olympics on February 12, 2014.

Under Armour shares were off almost two and a half percent today after the Wall Street Journal reported that "people familiar with the U.S. Speedskating team were blaming Under Armour suits for American skater's poor performance."

Not what you might call an ideal product placement.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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