Starbucks' trademarks the 'Fizzio'

Starbucks CEO Howard Schultz speaks at an event on October 4, 2011 in New York City.

This final note today: Starbucks, at long last, finally jumped the shark.

After insisting for years that a skinny, soy, vanilla, triple-pump frappucino with whipped cream can be called coffee.

Ad Age is reporting that Starbucks has made a trademark filing for the the word 'Fizzio.'

People who know way more about these things that I do suspect it may mean the company's going to get into fizzy drinks.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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